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Oil Retail

Neste Oil's Oil Retail has a network of 1,027 stations around the Baltic region, and acts as a key marketing channel for Neste Oil’s premium-quality, low-emission products. Oil Retail offers premium-quality products and high-performance solutions to consumers via the Neste Oil station network and directly to fleet users, industrial and agricultural customers, heating customers, and distributors.  


Neste Oil's competitive advantages

  • Premium-quality products
  • Strong brand
  • Extensive station network
  • Competitive unit costs
  • Value-added customer solutions


 Key figures 2013  2012 
Revenue, EUR million 4,528 4,895
Operating profit, EUR million 120 58
Comparable operating profit, EUR million 76 58
Net assets, EUR million 255 345
Comparable return on net assets*) (RONA), % 26.1 17.3
Capital expenditure, EUR million 31 36
Total sales**, 1,000 m3 4,000 4,160

* rolling 12 months

** includes both station and terminal sales in Baltic counties


What were our targets? Achievements in 2013 What next?
Improve comparable return on net assets
  • Comparable return on net assets increased to 26.1%.
  • Unprofitable operations in Poland and Sweden were divested.
  • Continue measures aimed at ensuring a good comparable return on net assets, e.g. by optimizing the station network and inventory levels.
Grow the business profitably
  • New stations were opened in Finland, the Baltic countries, and in St.Petersburg.
  • New customer accounts were secured in Finland and internationally.
  • Neste Pro Diesel became the first fuel to comply with the WWFC category 5 specification.
  • Increase sales to current customers and indentify new customer segments.
  • Extend our understanding of customers and markets and continue developing products and services to provide an excellent customer experience for different customer segments.
  • Develop pricing practices to optimize sales and profitability.
Improve operational efficiency
  • The rollout of revamped IT systems was delayed. The goal now is to commission them in spring 2014.
  • Improve efficiency by measures such as further reducing unit costs and optimizing the station network.